<div dir="ltr"><div><div class="gmail_signature"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><a href="http://www.meetingsnet.com/safety-security/7-gdpr-requirements-you-need-know">http://www.meetingsnet.com/safety-security/7-gdpr-requirements-you-need-know</a></div><div dir="ltr"><br></div><div dir="ltr">The General Data Protection Regulation that updates the older,
pre-cloud-era data privacy rule in the European Union, will begin to be
enforced in May. And this is a regulation you ignore at your peril, with
fines that can reach up to $24 million. For more background on the
regulation, see New EU Data Privacy Rules Are Coming LINK TK. Here are
the seven specific requirements that planners need to know about now.<br></div><div dir="ltr">
<h3><span style="color:rgb(128,0,0)">1. Consent</span></h3>
<p>Forget the pre-checked, often vaguely worded opt-out box most event
organizers currently use in the registration process. Any EU resident or
citizen has to actively opt in and give you explicit consent to store
and use their data. You also have to explain what you will use the data
for, who you will share it with, and for how long. As the data
controller, it’s up to you to get the consent, says Kevin Iwamoto,
senior consultant with GoldSpring Consulting. </p><blockquote>
</blockquote>
<p>Furthermore, he says, you can’t generically ask people to give
consent to all activities around an event when they register. “You have
to say specifically who they’re giving that consent to. In addition to
your organization, that includes everyone who could have access to the
personal information, including exhibitors and sponsors. You also have
to tell participants what the suppliers are going to use it for, and
when the information is going to be purged from their systems.” And, he
adds, you have to enable attendees to opt out if they don’t want their
information to go to any of the listed third parties. “This is going to
cause a lot of disruption,” says Iwamoto. “Think about the disclosure
and consent and opting in for a hosted-buyer program, for example.”</p>
<h3><span style="color:rgb(128,0,0)">2. Data Breach Notification</span></h3>
<p>GDPR gives you just 72 hours after you discover you’ve had a breach
to notify data protection authorities and, in some cases, users. While
the fines are expected to be proportional to the level and severity of
noncompliance, and the number of people affected, if you tried to pull
an Equifax and wait months before reporting a breach, you could expect
the fines to be fairly severe, says Ian Grey, a U.K.–based information
and cybersecurity consultant with Wadiff Consulting.</p>
<p>“Event organizers need to show they’re doing their best to protect
the personal information of individuals to minimize the chances of it
getting into the wrong hands,” adds George Sirius, CEO, Eventsforce, an
event tech company. “Ensuring that everyone in the events team has a
good understanding of what constitutes a data breach and how to follow
best practices is key to compliance. It’s also important to think about
what processes need to be put in place once a breach has been
identified, including how to report it within three days.”</p>
<h3><span style="color:rgb(128,0,0)">3. Access</span></h3>
<p>If an EU resident or citizen wants access to his or her data, you
need to provide digital copies of it, along with where it’s being stored
and what you’re using it for. And you need to be able to do this within
30 days at no charge, <br> says Iwamoto.</p>
<h3><span style="color:rgb(128,0,0)">4. Right to Be Forgotten</span></h3>
<p>Data controllers have to be able to delete an EU citizen’s data on
request, and also have your suppliers delete it as well. “They have to
have ways of minimizing errors, correcting inaccuracies, and deleting
data,” says Iwamoto. “And you have to be able to prove that it is, in
fact, deleted.”</p>
<h3><span style="color:rgb(128,0,0)">5. Portability</span></h3>
<p>If requested, you need to be able to export an individual’s data to another data controller in a commonly used format.</p>
<h3><span style="color:rgb(128,0,0)">6. Privacy by Design</span></h3>
<p>Don’t expect to get away with tacking some data privacy stop-gaps on
to your systems. Under GDPR, security must be integral to your
data-collection and management technology and processes from the get-go.</p>
<h3><span style="color:rgb(128,0,0)">7. Data Protection Officers</span></h3>
<p>Not everyone needs to have an official data protection officer, or
DPO, but most multinational organizations already do, says Iwamoto,
because even before GDPR, the EU in particular had far more stringent
rules and regulations around citizen data privacy than the U.S. “And
they’re not afraid to litigate.” </p>
<p>If your organization has a DPO, “You need to let them know your
department is going to be affected. Any forms or terms and conditions
that they’re putting together to protect the company also need to be
incorporated into events and meeting planning,” says Iwamoto. Adds
MaryAnne Bobrow, CAE, CMP, CMM, president of Bobrow Associates, even if
you do have a DPO, you need to have a working knowledge of GDPR
requirements. “If you don’t have that knowledge, you could be violating
the rules without the DPO knowing anything about it.” </p>
<p>If you don’t have a DPO, Bobrow suggests finding a company that can
serve as your “trusted advisor” to do the research for you. “It’s
pennywise and pound foolish not to have someone to walk you through the
steps to make sure you’re protected from noncompliance.” </p><br clear="all"><div><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><b><span style="font-size:10pt"></span></b><span style="font-size:10pt"></span><span style="font-family:arial,helvetica,sans-serif"></span><br></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
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